10665 - Sales Leader - Puerto Rico

Company: Barcel Usa
Location: Coppell
Posted on: April 2, 2026

Job Description:

Description Celbar Snack International Inc. takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities, and allows our associates to be their authentic selves. Responsible for driving market growth, commercial execution, and strategic development for the snacks category in Puerto Rico. The main objective of this role is to expand distribution, strengthen brand presence, stimulate consumer demand, and ensure flawless execution across all sales channels, including retail, supermarkets, wholesalers, convenience stores, and distributors. Position Objective Lead the commercial strategy and manage relationships with key clients in Puerto Rico, mainly in the auto-service channel, ensuring: Achievement of sales targets Market expansion Strengthening of business relationships Key Responsibilities Develop and execute commercial strategies to increase sales, market share, and numeric and weighted distribution of the snack’s portfolio. Analyze market potential and create plans to penetrate new areas, segments, and retail accounts. Identify opportunities for innovation, assortment optimization, and growth across all channels. Build strong relationships with local distributors, retail chains, wholesalers, and key customers across the island. Coordinate strategies with marketing, logistics, trade marketing and finance teams to ensure effective execution Manage commercial agreements, negotiations, promotional plans, and joint business plans. Monitor distributor performance and support execution through regular field visits and follow-ups Oversee implementation of planograms, displays, pricing, and promotions to ensure optimal product visibility. Ensure product availability, proper rotation, and prevention of out-of-stocks. Conduct sales analysis, consumer trends evaluation, competitive assessments, and channel performance reviews. Develop demand forecasts and support quarterly and annual business planning. Prepare performance reports and present actionable recommendations to the commercial leadership team. Qualifications Requirements Bachelor’s degree in Business Administration, Marketing, or a related field Minimum of 5 years’ experience in channel sales or key accounts, market development, or trade marketing, preferably in CPG companies. Strong leadership skills, negotiation, and effective communication skills Strong understanding of the Puerto Rico market. Proficiency in CRM tools and data analysis Availability to travel frequently to Puerto Rico Bilingual, Spanish – English Celbar Snack International Inc. is an equal opportunity employer with a policy that provides equal employment opportunities for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions. We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive.

Keywords: Barcel Usa, Keller , 10665 - Sales Leader - Puerto Rico, Sales , Coppell, Texas